About
Dear Flor
Flavors That Connect Cultures
To understand Filipino culture is to understand the feeling of kapwa. This Tagalog word literally translates to “neighbor” or “fellow humans,” but it represents a much bigger concept: "I am who I am connected to."
Kapwa embodies our belief in shared identity—a concept core to the Filipino identity. It is our hope that Dear Flor can serve as a gourmet gateway to experiencing the feeling of kapwa for yourself.
Bringing Filipino Culture to the World
Our brand is named after our founder’s aunt, Ate Floring, referencing the letters her mother sent home to her older sister in the Philippines. “Dear Flor,” she would write, asking for advice and sharing her life as she established her family in the United States.
Dear Flor is our invitation to experience the warm embrace of Filipino culture through iconic flavors essential to Filipino cuisine: subtly sweet Ube Boba, juicy Mango, tart citrus Calamansi, and sweet, coconutty Buko Pandan.
With our gummies’ mood-boosting effects, it's our hope that every bite tastes like an invitation for you to experience Filipino culture firsthand.
